The Delivery

Now that you understand what to put into the digital product the next question is what kind of digital product? That seems kind of weird because shouldn’t you figure that out first? And the answer is no, you shouldn’t. And the reason why is because what if the format doesn’t fit the best way to …

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The Starting Point

Let’s go back to the example of buying IKEA furniture. You would think the true starting point is exactly what you see in an IKEA manual but that isn’t the case at all. Think about it. What skills do you need before you get started with the manual? But should IKEA include teaching those skills …

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Creating IKEA Manuals

The simple way to think about what to put in a digital product is following the IKEA Manual Model. You know when you simply show the exact steps to do something. This doesn’t sound bad, right? The problem with this line of thinking is that when you’re building IKEA furniture there are no deviations. Everyone …

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