Now that you understand what to put into the digital product the next question is what kind of digital product?
That seems kind of weird because shouldn’t you figure that out first? And the answer is no, you shouldn’t.
And the reason why is because what if the format doesn’t fit the best way to deliver the content?
Let’s use IKEA one more time. I hope they pay me for all of these mentions. What if instead of a book they included a USB drive with a video on how to build their furniture?
Or a piece of paper with a link to a video?
They might think it’s genius because people love to watch video but is it helpful to have to start and stop a video constantly while trying to build something? Probably not.
In fact, it would get annoying.
So instead you get a book.
A big mistake I see people make is assume that they are going to create a course or a book and so they begin to put content in it and realize they don’t have enough to make either feel worth it.
If you sell a course that only has 3 videos that are 15 minutes long that doesn’t feel much like a course does it?
However, what happens if you sell a 45-minute workshop? That feels different.
And this isn’t to say you can’t find a way to make a specific product format work for you. It’s just silly to pick the format before you understand what you want to put into the product.
But once you figure out what will go into your product you have an huge amount of options. Here is just a small list of the types of digital products you could create.
- Books
- Guides
- Courses
- Masterclasses
- Video Tutorials
- Templates
- Worksheets
- Planners
- Challenges
And here is one that I don’t see talked about enough and it might be my favorite.
Email courses.